GloveScaler – Digital Content & Social Media Strategy

Project Overview

GloveScaler is the #1 patented fish scaling glove, revolutionizing how both home cooks and professional anglers approach fish preparation. I was responsible for managing GloveScaler’s social media presence and producing SEO-optimized blog content, with the goal of increasing brand awareness, educating consumers, and driving pre-orders for this innovative kitchen tool.

Social Media Management

I developed and executed a social media strategy that showcased the unique benefits of the GloveScaler glove—such as its patented design, ergonomic grip, and ability to make fish scaling safer and more efficient. By curating engaging visuals, user testimonials, and educational content, I grew GloveScaler’s Instagram following by 86% within a few months. My approach included the use of targeted hashtags, interactive posts, and calls-to-action that encouraged community engagement and product inquiries.

Blog Content Creation

For GloveScaler’s website, I authored a series of SEO-rich blog articles focused on educating the audience about the glove’s features, proper fish-handling techniques, and the importance of food safety. Topics included “How to Scale Fish Quickly and Safely,” “Benefits of Using a Patented Fish Scaling Glove,” and “Why Professional Chefs and Anglers Choose GloveScaler.” Each article was optimized for keywords like “fish scaling glove,” “best fish scaler,” and “patented kitchen glove,” to drive organic traffic and establish GloveScaler as an industry leader.

Results & Impact
- Tripled GloveScaler’s Instagram audience and significantly boosted engagement through solution-focused content
- Increased pre-orders and product awareness with strategic storytelling and consistent branding
- Helped position GloveScaler as the top choice for safe, efficient, and mess-free fish scaling

Conclusion

Through a blend of strategic social media management and targeted blog content, I helped GloveScaler expand its reach, connect authentically with its audience, and drive measurable growth for their patented fish scaling glove.