Clayton State University – CAPE (Continuing & Professional Education Department)

Project Overview

As the founder of Chic Noir Creative and an active student at Clayton State University, I have partnered with the CAPE (Continuing & Professional Education) department to lead their digital content and marketing initiatives. In this capacity, I serve as a strategic marketing consultant, leveraging my unique perspective as both a student and a brand strategist to elevate CAPE’s visibility and drive course registrations.

Content & Campaign Strategy

Through this partnership, I develop and execute a comprehensive content strategy for CAPE, including SEO-optimized blog articles and dynamic social media campaigns. My work spotlights the department’s most in-demand professional development courses and showcases the real-world benefits for adult learners and career changers. Each blog post is crafted to rank for high-value keywords such as “Clayton State professional education,” “career advancement courses,” and “continuing education in Georgia,” ensuring maximum reach and engagement.

Social Media & Engagement

I manage CAPE’s social media presence across key platforms, creating engaging content that highlights course offerings, upcoming events, and student success stories. By blending data-driven tactics with authentic storytelling, I help CAPE connect with a wider audience and foster a vibrant learning community.

Results & Impact

- Enhanced CAPE’s digital footprint and brand authority within the university and the broader Metro Atlanta area
- Increased course registrations by promoting targeted programs and events
- Strengthened CAPE’s reputation as a leader in continuing and professional education

Conclusion

This collaboration demonstrates the power of strategic, student-centered marketing. By combining my expertise as a brand manager and my lived experience as a Clayton State student, I deliver results that support CAPE’s mission and empower lifelong learners to achieve their professional goals.